Sports and

We provide clients with exceptional representation and comprehensive development and real estate services in the sports and entertainment sector 

Comprehensive owner’s representative and project development advisor

Development projects have complexity and nuances, some issues are known and others can’t be anticipated. As a knowledgeable advisor, our sole focus is the representation of the interests of our clients. By utilizing our experience, research, resources and insight coupled with an understanding of the unique objectives of our clients, we provide our clients with a clear road map for the fulfillment of their business visions.

Venue condition assessments

A critical issue for our clients with existing venues is whether to renovate or build a new venue. We can provide a valuable assessment of the appraised value, energy utilization, building systems, operations and lifecycle costs of an existing venue to enable a client to make an informed decision regarding the next venue development steps.

Project feasibility and site selection

One of the most significant questions to answer in the initial development state is whether a project is feasible. In order to answer this question, we guide our clients in the development of a program, budget and schedule for the project. In addition, we provide counsel in developing the strategy to identify sites for our client’s projects that may include the primary venue and an adjacent multi-use development along with conducting a cost/benefit analysis related to each potential site for the development. Frequently, the most significant cost savings are generated by the selection of the optimal site for a project that is feasible. 

Project and development management 

The management of the project development process, from a whiteboard concept to the grand opening, is complicated and challenging. Whether a new build project or comprehensive renovation of an existing venue, we provide the experience, confidence and diligence to assist our clients in fulfilling their long-term business objectives. 

Venue engineering, operation and maintenance services

We improve the engineering, operations and maintenance of a venue to be more efficient and effective. We have a comprehensive array of services that can be customized to address the specific needs of an individual client required for the success of a venue. During the lifecycle of a venue, the cost savings realized from the implementation of this strategy can be profound and invaluable. 

Return on investment analysis

Knowing how and when a client’s investment in development or renovation impacts its business is critical. Before the hiring of an architect or builder, we can model development scenarios to empower our clients to make strategic and rewarding investment decisions. Whether building new or upgrading an existing venue, the potential return that the investment will create is critical to the financial analysis. We understand the value of creating valuable revenue-generating components that also deliver an exemplary fan experience.


Our services integrate energy and sustainability performance optimization into the design, construction and operation of our clients’ development projects. We establish a holistic process that establishes our clients’ goals, analyzes the financial results of sustainability initiatives, and ensures the requisite level of environmental consciousness for a project. Our forward-thinking approach with commissioning and sustainable design consulting has generated LEED certifications, WELL analysis and certification, and ENERGY STAR labeling. More sustainable venues deliver higher performance. 

What's your

Create custom sustainable fan experiences with critical facility enhancements, investments and maintenance.

In this experience economy, one commercial real estate sector going through significant change is the sports and entertainment industry.

Our team understands how to create a locally based strategy for sports and entertainment projects and save you money. We understand the value of creating experiences to attract fans, consumers, visitors and how it impacts the surrounding community to drive a positive financial impact.

We leverage fan insights, market data, and research expertise to enhance your development strategy and your return. Whether you are looking to build, renovate or create entire districts, our project management experts provide guidance to deliver your ambitions.

Our role in your success

Jim Renne, National Director, Sports and Entertainment, PDS, speaks to his role and how JLL partners with organizations to create an unforgettable experiences.


Ford Field

Detroit Lions (NFL)
The Detroit Lions upgraded their space to boost the game day experience for fans in time for the season.

Truist Park & The Battery Atlanta

Atlanta Braves (MLB)
The Atlanta Braves had a vision. The team wanted to build a new 41,000-seat, world-class ballpark surrounded by a live-work-play village. They needed to move fast.

Empower Field at Mile High's stadium Denver

Partnering with Aramark
JLL partnered with Aramark to build a new food hall and install touchless, self-service food and beverage stations throughout Empower Field at Mile High.

Talk to us
about your sports and entertainment needs

Leverage fan insights to evolve and enhance your property strategy. 
James Renne,National Director, Sports & Entertainment
James Renne
National Director, Sports & Entertainment
Megan O’Hara Pawlowski,Executive Vice President
Megan O’Hara Pawlowski
Executive Vice President